The massive amount of money that is spent trying to come up with the perfect logo is mind boggling. Not only does this take a lot of money but a lot of time and effort as well. All for the sake of a little picture that people will hopefully relate to and remember for years to come.
I remember when Nationwide Insurance (my insurance company) came out with their new and improved logo, which is an empty blue box:
Personally I enjoyed the former logo (pictured below) which most of you know was an eagle. It makes no sense to me to have wasted all that money on an empty box, especially since the eagle is such an important bird for the U.S.A and worked so well for so long. What a waste!